Color Wow is founded on a 25-year history of award-winning beauty product innovation. Their pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. Color Wow has earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products.

But they don't stop at great products. HAIRraising, Color Wow’s work-of-heart, is a one day cut-a-thon, with hundreds of salons participating to raise money for Boston Children’s Hospital and its new state-of-the-art Heart Center. 

Why we love Color Wow:

Color Wow Root Cover Up is our go-to for clients wanting to cover up grays in between appointments. And Dream Coat is quickly becoming a best seller! 

They've also raised over a million dollars for Boston Children's Hospital!